Children's Day is one of the strongest dates before Christmas. On WhatsApp, the store answers questions instantly and the conversation turns into a sale the same day.
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Why Children's Day sells on WhatsApp
Children's Day, on 12 October, is one of the strongest retail dates before Christmas. Parents, grandparents, and uncles want to get the gift right, compare options, and decide quickly. On WhatsApp, the store answers questions about size, age, and delivery time instantly, and the conversation turns into a sale the same day.
Toy stores, children's clothing stores, bookstores, stationery stores, and even parks and party venues take advantage of the date. Those who prepare the campaign in advance capture demand before the competitor.
Start two weeks in advance
Many people buy in the last week, but those who plan research earlier. Notify your base in advance and have the catalog ready to respond quickly when traffic increases.
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Organize by age and price
"Gifts for 3 to 5 years old up to R$ 100." Lists by age and price range help those who don't know what to buy and speed up the decision.
The message for the base
"Hi, Carla! We've prepared Children's Day suggestions by age, starting at R$ 49, with free gift wrapping. Would you like me to send you options for your child's age?" Personalized and with a simple question.
On the official API
Outside the 24-hour window, the campaign message must be a marketing template approved, with the cost of that category. Send only to those who have authorized receiving messages.
Clear delivery deadline
Inform until when the order will arrive before the 12th. A clear deadline avoids frustration and complaints.
Team ready for the peak
In the days before, the volume of conversations rises. Ready quick replies, distribution among sellers, and tags for orders help not to lose anyone.
After the date
Thank the customer for the purchase, ask for a photo of the child with the gift, with authorization, and note the customer for Christmas. The next date is two months away.
Common mistakes on the date
Sending the same generic message to the entire base, promising delivery that doesn't fit the deadline, and leaving the team without ready answers for size and age questions. These are mistakes that cost sales precisely on the days of highest demand.
Frequently asked questions
When to start the Children's Day campaign?
Ideally, notify the base about two weeks before, with suggestions by age and price range, and make clear until when the order arrives before 12 October.
The bottleneck is almost never the team. It's the time until the first response.
VeyloCRM responds to the lead instantly with your own language, organizes each conversation in the CRM, and keeps messages ready at the team's fingertips — on WhatsApp, Instagram, and Messenger.