Pre-sale shows if the product will sell before you invest everything in it. On WhatsApp, the list of interested people turns into buyers on launch day.
In this article
Why do a pre-sale
Producing stock without knowing if it will sell is a risk. In pre-sale, the customer buys in advance with a special offer, and you produce knowing the quantity. Clothing, cosmetics, books, and handmade products often use this model.
WhatsApp is the ideal channel to gather interested people and announce the launch.
Validate demand
Show the product and ask who wants to receive the launch notification.
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List of interested people
Ask for contact and permission to notify.
Special offer
Pre-sale price or gift for those who buy early.
Delivery deadline
State when the product will arrive and meet the deadline.
Payment
Pix or payment link in the conversation.
Communication
Update buyers on production progress.
Delivery
Notify when shipping and confirm receipt.
Ready message
"Hi, Camila! The pre-sale for the new collection opens tomorrow at 10h, with 15% discount for the list. Deliveries start on 20. Would you like me to reserve your size?"
The numbers that matter
Interested people, buyers, and list conversion rate.
Common mistakes
Deadlines not met, lack of updates, and selling more than you can produce.
Frequently asked questions
How to do a pre-sale via WhatsApp?
Build a list of interested people, announce the launch with a special offer, clearly state the delivery deadline, and keep buyers informed until delivery.
The bottleneck is almost never the team. It’s the time until the first response.
VeyloCRM responds to leads instantly with your own language, organizes each conversation in the CRM, and keeps ready messages at the team’s fingertips — on WhatsApp, Instagram, and Messenger.