When sending stops, the first reaction is to think the number was banned permanently. Most of the time, that’s not the case. There are different states, with different causes and very different paths back — and knowing which one you’re in completely changes the next decision.
In this article
Not all blocks are the same
When sending stops, the first reaction is to think the number was banned permanently. Most of the time, that’s not the case. There are different states, with different causes and very different paths back — and treating all as if it were the end is what makes companies abandon numbers that could still be fixed.
Knowing which situation you’re in completely changes the next decision: wait, fix, appeal, or migrate the operation to another number.
Keep reading for free
Fill out once and unlock this and all other blog articles. We don’t charge anything — we just want to know who we’re writing for.
It takes 20 seconds. Prefer to talk directly on WhatsApp?
Quality restriction
The number still exists, but the sending limit is reduced or marketing sending is suspended for a period. It’s the most common and most reversible state: it improves on its own when behavior improves and quality rises again.
Temporary block
Sending is stopped for a determined time. It usually comes after a spike in complaints or a specific violation. After the period, the number returns — but returns flagged, and the second occurrence tends to be more severe.
Permanent ban
The number is deactivated and does not return. This happens in cases of serious policy violations or after recurrence. In this case, the discussion is not about recovering the number: it’s about preserving the operation and conversations.
And there is a level above
The restriction can affect not the number, but the business account or the entire portfolio — and then all numbers there stop together. It’s the most serious scenario and the one that most surprises those who have multiple numbers in the same structure.
How to know which one you’re in
The account dashboard shows the status and, in most cases, the reason. Sending error messages also differentiate: quality error, permission error, and deactivated account are distinct codes. Reading the code before acting avoids treating a temporary restriction as a permanent loss.
Where to start
If your sending just stopped, don’t send again to test — this worsens the situation. Open the dashboard, read the status and reason, and only then decide. In quality restriction, the action is to pause and fix; in temporary block, it’s to wait without insisting.
Frequently asked questions
What’s the difference between restriction, temporary block, and ban?
Quality restriction reduces the sending limit or suspends marketing for a period and is the most reversible state: it improves on its own when behavior improves. Temporary block interrupts sending for a determined time, usually after a spike in complaints, and the number returns flagged. Permanent ban deactivates the number and has no return. There is also a level above, where the restriction affects the business account or portfolio and takes down all linked numbers at once. The dashboard shows the status and, in most cases, the reason.
Before acting, find out which state the number is in.
VeyloCRM shows the status of each number and translates Meta’s error into Portuguese, so the team doesn’t treat a temporary restriction as a permanent loss.