The business profile is the company’s storefront within WhatsApp. Well completed, it answers questions and builds trust before the first message.
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Why the profile matters
Before responding or buying, many customers tap the profile to know who they are talking to. An empty or outdated profile conveys amateurism and even suspicion of a scam. Filling it out well takes only a few minutes and helps in every conversation.
The profile also answers basic questions, such as address and hours, reducing repeated inquiries.
Photo
A readable logo or photo of the storefront. Avoid personal photos on the company number.
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Name
The name the customer knows. On the official API, the display name is subject to approval.
Description
A sentence about what the company does, for whom, and where. Clarity beats creativity.
Category
Choose the correct category for your business.
Address and hours
Always keep updated. Wrong hours cause frustration.
Website and social media
Links to the website and Instagram reinforce credibility.
Catalog
Products and services with photos and prices help the customer choose.
Automated messages
Configured greeting and away messages show organization.
Review periodically
Changed hours, address, or service? Update the profile the same day.
Example description
"Physiotherapy and Pilates clinic in downtown Campinas. Open Monday to Saturday. Schedule your evaluation here."
Common mistakes
Empty profile, personal photo, outdated hours, and generic description.
Frequently asked questions
What to put in the WhatsApp Business description?
A clear sentence about what the company does, for whom, and where, plus hours, address, website, and an invitation to chat.
The bottleneck is almost never the team. It’s the time until the first response.
VeyloCRM responds to the lead instantly in your own language, organizes every conversation in the CRM, and keeps messages ready at the team’s fingertips — on WhatsApp, Instagram, and Messenger.