The welcome message is the first thing the lead reads after clicking. A generic one makes the person explain everything again; well-written, it already shows that the company knows where they came from and what they want.
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Why the first message matters
The welcome message is the first thing the lead reads after clicking on the ad, the bio link, or the website button. If it’s generic, like "Hello! How can we help?", the lead has to explain everything again and many give up right there. If it already shows that the company knows where they came from, the conversation gets going.
In infoproducts this matters even more: someone who clicked on a course ad wants to know the price, format, and if it suits their case. A good welcome message answers one of these before the person asks.
Short and with a question
Two or three lines are enough. Say who is responding, provide useful information, and end with an easy question. A long opening message sounds robotic and is not read.
An example: "Hi! This is Ana from the course team. I saw you came through the October class ad. Are you already working in the field or just starting?" The question splits the lead into two paths and already qualifies them.
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One message per source
People coming from the WhatsApp click ad, bio link, and website button arrive with different expectations. Use the pre-filled link message or the ad’s entry text to identify the source, and respond with the right welcome for each.
Outside business hours
If no one will respond within minutes, say so clearly: when the team returns and what the person can share in advance. "Our team returns at 9h. Meanwhile, tell me what you need so I can get things started." An honest reply holds more leads than silence.
Avoid numbered menus
"Type 1 for sales, 2 for support" works for existing customers, not for newcomers. For new leads, an open question or two quick reply buttons convert better.
Buttons help on mobile
The official API allows quick reply buttons in the message. Two buttons, like "I want to know the price" and "I have a question," make it easier for mobile users and organize the conversation from the start.
Test and compare
Change one thing at a time and compare the response rate to the first message over one or two weeks. Changing a question can greatly affect how many leads continue the conversation.
Where to start
Read the last 30 first messages from leads and rewrite the welcome message answering the most common question.
Frequently Asked Questions
How to write a good WhatsApp welcome message?
In two or three lines: say who is responding, provide useful information related to the lead’s source, and end with an easy question. Avoid numbered menus for newcomers and clearly state when the team will return if the message is sent outside business hours.
The bottleneck is almost never the team. It’s the time until the first response.
VeyloCRM replies to the lead instantly in your own language, organizes each conversation in the CRM, and keeps messages ready for the team — on WhatsApp, Instagram, and Messenger.