A satisfied customer already speaks well of you on WhatsApp. With the right request and authorization, these messages become proof that helps the next customer decide.
In this article
Why testimonials sell
Those in doubt trust another customer more than the seller. A story similar to their case shows it works for people like them.
WhatsApp is where these stories already happen. The job is to ask, save, and use them well.
When to ask
Right after a good result or when the customer thanks spontaneously.
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Takes 20 seconds. Prefer to talk directly on WhatsApp?
Right questions
"How was it before?", "What changed?" and "What would you say to someone who is in doubt?".
Audio and video
A short audio or video from the customer is very powerful. Ask without pressure.
Authorization
Ask permission to use and agree on whether name and photo appear.
Organize by theme
Save testimonials by type of customer and problem.
Use in conversation
When a lead has the same doubt, send the testimonial that answers that case.
Don’t make it up
Fake testimonials destroy trust and can cause legal problems.
Where to start
Look in last month’s conversations for customers who praised you, ask authorization, and create a folder of testimonials by theme.
Common mistakes
Using without authorization, sending all at once, and editing what the customer said.
An example
A nutritionist organized authorized testimonials by theme: lack of time, sweet cravings, and shift work routine. When a lead described their case, she sent the story of someone similar, and the conversation progressed to scheduling.
Frequently asked questions
Can I use a screenshot of a customer conversation as a testimonial?
Only with the customer’s authorization. Ask permission and, if they prefer, hide the name and photo before using.
The bottleneck is almost never the team. It’s the time until the first response.
VeyloCRM replies to the lead immediately in your own language, organizes each conversation in the CRM, and keeps messages ready at the team’s fingertips — on WhatsApp, Instagram, and Messenger.