Tourists, foreign customers, and Brazilians abroad reach out via WhatsApp. Serving them in their language sells more.
In this article
Why provide support in other languages
Hotels, travel agencies, schools, clinics, and online stores receive messages in English and Spanish. Responding in the customer's language builds trust and closes more sales. Using automatic translators and awkward phrases loses customers.
Who provides support
Define who speaks each language and route conversations to that person.
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Departments by language
One English department and one Spanish department make distribution easier.
Ready-made messages
Quick replies in both languages for the most common questions.
Translation with review
Tools help, but someone needs to review.
Approved templates by language
In the official API, each template is approved in one language.
Artificial intelligence
AI can respond in multiple languages, with rules and review.
Currency and time zone
Prices and schedules adapted to the customer.
Ready message
"Hi Laura! Thanks for your message. Our team speaks English, and I can help you with the booking. What dates are you looking at?"
Labels
Tag the contact’s language for future conversations.
Common mistakes
Responding in Portuguese to someone who wrote in English, unreviewed translations, and templates only in Portuguese.
The numbers that matter
Conversations by language, response time in each, and sales closed with foreign customers. If volume grows, it’s worth having someone dedicated to the language.
Frequently asked questions
Do I need separate templates by language in the official API?
Yes. Each template is approved in one language. To send in English or Spanish, create and approve the version in that language.
The bottleneck is almost never the team. It’s the time until the first response.
VeyloCRM responds to the lead immediately in your own language, organizes each conversation in the CRM, and keeps ready-made messages at the team’s fingertips — on WhatsApp, Instagram, and Messenger.