Brazilians living abroad consume content in Portuguese and buy from Brazilian creators. Serving this audience requires some care that makes a difference in conversion.
In this article
- Brazilians abroad also buy
- The customer’s number comes with a different country code
- Pay attention to the time zone
- Payment in another currency
- Speak to their reality
- WhatsApp and Instagram are the natural channels
- Community and referrals
- Support that doesn’t depend on Brazil’s time zone
- Track the results
- Frequently asked questions
Brazilians abroad also buy
Millions of Brazilians live in the United States, Portugal, Japan, and other countries. Many consume content in Portuguese and buy courses, mentorships, and digital products from Brazilian creators. For those who sell infoproducts, this is a valuable audience but requires some care in service.
The customer’s number comes with a different country code
Those living abroad usually use a phone number from the country where they live, with a different country code. Make sure your service accepts and correctly saves international numbers so that conversations and history are not lost.
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Pay attention to the time zone
A message that arrives at 22h in Brazil may have been sent in the middle of the afternoon in the United States or in the early morning in Japan. Ask where the person lives and avoid sending follow-ups at inconvenient times for them.
Payment in another currency
Pix does not work for those without a Brazilian bank account. Confirm whether your platform accepts international cards and if the checkout clearly shows the amount. This is one of the most common doubts and a main cause of abandonment.
Speak to their reality
Examples, prices, and situations designed only for those living in Brazil may feel distant. When appropriate, show that the product works for those living abroad and answer specific questions, such as content access and support.
WhatsApp and Instagram are the natural channels
Brazilians abroad use WhatsApp to talk to family and follow Brazilian creators on Instagram. Serving well on these two channels, with quick responses at compatible times, brings the creator closer to this audience.
Community and referrals
Brazilians abroad often belong to local groups and communities. A satisfied student recommends the product to other compatriots in the same city, and this referral is very valuable.
Support that doesn’t depend on Brazil’s time zone
Access questions arrive at any time for those living on the other side of the world. Automated answers to the most common questions and a clear timeframe for human support prevent frustration and refund requests.
Track the results
Tag contacts from other countries and monitor this group’s conversion. If they buy well, it’s worth creating ads and content specifically designed for them.
Frequently asked questions
How to sell online courses to Brazilians living outside Brazil?
Accept and save international numbers, respect the time zone in follow-ups, offer payment with international cards, and serve via WhatsApp and Instagram with responses at times compatible with the person’s country.
The bottleneck is almost never the team. It’s the time until the first response.
VeyloCRM responds to the lead immediately with your own language, organizes each conversation in the CRM, and keeps messages ready for the team — on WhatsApp, Instagram, and Messenger.