On the client side, it’s a tap on the screen. On your operation’s side, it’s the most significant indicator in Meta’s decision about your number — more than volume, more than frequency, more than the text. Understanding this count changes how you build campaigns.
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What happens when someone marks your message as spam
On the client side, it’s a tap on the screen. On your operation’s side, it’s the most significant indicator in Meta’s decision about your number — more than volume, more than frequency, more than the text content.
Understanding how this count works changes how you build campaigns because it reveals that the problem is almost never sending too much: it’s sending to those who didn’t expect it.
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Blocking and reporting are different things
Blocking prevents new messages from that number to that person. Reporting sends the content for evaluation and is a much stronger signal. Both actions count, but reporting weighs much more in quality classification.
It’s proportion, not absolute number
One hundred reports on a send of one hundred thousand is different from one hundred on a send of one thousand. The reading is relative to the volume delivered, and that’s why reducing sending without improving the list rarely solves it: the proportion remains the same.
The count is recent, not historical
What matters is behavior in recent days, not last year’s. This is good news: a number that was bad improves when behavior improves. And it’s bad news: a single bad campaign can ruin months of good history.
What generates the most reports
- Messages to people who never gave their number to your company.
- Text that doesn’t clearly state who is speaking.
- Offers unrelated to what the person searched for.
- High frequency to the same person.
- Lack of a simple way to opt out.
How to truly reduce it
Identify yourself in the first line, send only to those who interacted recently, offer a visible opt-out, and immediately respect those who ask to stop. These four actions reduce reports more than any volume adjustment.
Where to start
Take the text of your last campaign and answer: does the reader know where the contact came from? Do they know why they are receiving it? Do they know how to opt out? If any answer is no, you’ve found the source of the reports.
Frequently asked questions
Do blocking and reporting count the same?
No. Blocking prevents new messages from that number to that person; reporting sends the content for evaluation and is a much stronger signal in quality classification. Both count, but reporting weighs much more. Another important point is that the reading is proportional: one hundred reports on a send of one hundred thousand is different from one hundred on a send of one thousand, and that’s why reducing volume without improving the list rarely solves it — the proportion remains the same.
The problem is almost never sending too much. It’s sending to those who didn’t expect it.
VeyloCRM records the origin of each contact, respects opt-out requests immediately, and shows unsubscribes by campaign.