The brewery thrives on community. WhatsApp is where this community hears everything first.
In this article
Why WhatsApp matters for the brewery
The craft beer customer loves novelty: seasonal styles, limited editions, and events. The brewery that announces first, through the channel they use most, fills the taproom and sells limited batches in days. WhatsApp also organizes orders from bars and the subscription club.
Customer list
Request permission at the taproom and mark in the CRM who likes each style.
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Launches
Photo of the label, style, and arrival date.
Growler refill
Reminders for those who usually refill every week.
Subscription club
Billing, shipping notices, and taste surveys.
Taproom events
Table reservations and attendance lists via chat.
Partner bars
Keg orders and restocking with saved history.
Responsible sales
Confirm legal drinking age and do not encourage excessive consumption.
Ready message
"Hi, Rafael! Our winter IPA is out Saturday, with draft beer straight from the tank at the taproom. Would you like me to reserve a table for you and your friends?"
The numbers that matter
Customers on the list, refills per week, active subscribers, and bar orders.
Common mistakes
Sending to those who haven’t authorized, too many daily messages, and losing bar orders amid conversations.
Multiple agents
On launch day, taproom, delivery, and bar orders arrive simultaneously. With multiple agents on the same number and tags by order type, nothing gets lost.
Frequently asked questions
How can the brewery announce launches via WhatsApp without annoying customers?
By sending only to those who authorized receiving news, at a moderate frequency, with a photo of the label and a special offer for the first days.
The bottleneck is almost never the team. It’s the time until the first response.
VeyloCRM responds to leads instantly in your own language, organizes each conversation in the CRM, and keeps ready messages at the team’s fingertips — on WhatsApp, Instagram, and Messenger.