The 13th salary is one of the most searched topics at the end of the year in Brazil. For anyone who sells, it is the time when customers have money and want to spend it, and WhatsApp is the shortest path to them.
In this article
The dates that matter
The first installment of the 13th salary is paid by 30 November and the second by 20 December. Schedule the campaign for the days right after each payment.
The right list
Separate those who already bought, those who asked for a quote and did not close, and those who asked about prices in recent months. These are people who already want what you sell.
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The offer
For people with money in their pocket, what works is the product they have been wanting for a while: the treatment, the course, the furniture, the renovation. Remind the customer of what they had already asked about.
Easy payment
Offer a benefit for paying upfront and installments on the credit card. People who received the 13th salary often prefer to pay upfront so they do not start the year in debt.
Ready-made message
Short and personal: "Hi, Ana! I remembered you asked about teeth whitening. This week I have a special deal for upfront payment. Do you want me to send you the details?"
Follow-up
Those who replied and then went quiet get a second message two days later. After that, leave it for the second installment.
An example
A custom furniture store messaged everyone who had asked for a quote during the year, right after the first installment. In one week it closed projects that had been on hold for months.
Where to start
Export the contacts who asked for a quote this year, group them by product and schedule the messages for 1 December.
Common Mistakes
Sending the same message to everyone, forgetting those who already bought and broadcasting to contacts who never talked to the company.
Frequently asked questions
Can I send the campaign to all my contacts?
Only send it to people who have already talked to you or asked to receive news. Mass messages to people who do not know the company lead to spam reports and can get the number blocked.
The bottleneck is almost never the team. It’s the time until the first response.
VeyloCRM replies to the lead instantly in your own language, organizes each conversation in the CRM, and keeps ready messages at the team’s fingertips — on WhatsApp, Instagram, and Messenger.