Customer Day, in September, is a good opportunity to show that the company values those who buy. Via WhatsApp, the message feels personal.
In this article
Why the date matters
Longtime customers rarely receive special attention. Customer Day fixes that.
Thank you message
Personal message.
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Exclusive benefit
Only for those who have already purchased.
Loyal customers
Special attention to those who have been buying for years.
Deadline
Valid for a few days.
Personalization
Name and history.
Example
"Hi, Beatriz! Today is Customer Day and we want to thank you for your three years with us. On your next visit by Friday, the hydration treatment is on us."
Where to start
List the oldest customers and prepare a benefit that costs little but has value for them.
How CRM helps
The history shows how long each customer has been buying and what they usually order, so the benefit makes sense.
Ready message
"Hi, Fábio! Today is Customer Day and you are one of our longest-standing customers. Until Sunday, an oil change comes with a free car wash on us. Want to schedule?"
Common mistakes
Offering the same discount anyone receives, forgetting longtime customers, and sending the message without personalization.
Frequently asked questions
What to offer on Customer Day?
An exclusive benefit for existing customers, such as a gift, discount, or extra service, along with a sincere thank you.
The bottleneck is almost never the team. It’s the time until the first response.
VeyloCRM replies to the lead immediately in your own language, organizes each conversation in the CRM, and keeps messages ready at the team’s fingertips — on WhatsApp, Instagram, and Messenger.