Sending at seven in the morning on Sunday and at ten in the morning on Tuesday is the difference between annoying and being read. And annoyance on this channel doesn’t just cause irritation: it causes complaints, which is what gets numbers banned.
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The same message at different times has opposite results
Sending at seven in the morning on Sunday and at ten in the morning on Tuesday is the difference between annoying and being read. And annoyance on this channel doesn’t just cause irritation: it causes complaints, which is what gets numbers banned.
Time is one of the easiest variables to adjust and one of the least discussed when setting up a campaign.
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The times that generate the most complaints
- Before eight in the morning.
- After eight in the evening.
- Sundays and holidays.
- Lunch hour, for audiences working shifts.
Nighttime sending is the complaint champion: the message arrives with a sound notification and the reaction is immediate and negative.
The best time depends on who receives it
Office workers respond better mid-morning and late afternoon. Those working in retail respond during breaks. Self-employed people respond earlier in the evening. Copying another operation’s timing rarely works.
Beware of time zones and broad databases
A database spread across the country means your noon is a different time for part of it. With an international database, the problem multiplies. Segmenting by region solves what no text adjustment can.
Frequency matters too
A good time won’t save sending too frequently. Two messages in the same week to someone who didn’t respond to the first have the same effect as a message sent at night.
How to find your best time
Divide your database into two similar groups and send the same campaign at different times. Compare response, blocking, and unsubscribes. Two or three rounds are enough to find your operation’s window.
Where to start
Set a standard sending window for the company — for example, from nine to eighteen on business days — and schedule all campaigns within it. Then test variations. It’s the simplest rule to implement and one of the best for protecting your number.
Frequently asked questions
What is the best time to send messages on WhatsApp?
It depends on the audience, and copying another operation’s timing rarely works: office workers respond better mid-morning and late afternoon, retail workers respond during breaks, and self-employed people respond early evening. The rule is to avoid before eight in the morning, after eight in the evening, Sundays, and holidays. Nighttime sending is the complaint champion because it arrives with a sound notification. To find your window, divide your database into two similar groups and compare response and blocking at different times.
A database spread across the country means your noon is a different time for part of it.
VeyloCRM schedules sending within the window you define and segments by region so the timing is correct.