Sales

Survey with lead who did not purchase

By VeyloCRM · · 3 min read

After a campaign or launch, many people engaged in conversation but did not buy. Asking why, respectfully and briefly, reveals what to adjust in the offer, price, or customer service.

Why ask

The lead who gave up knows the flaws in the offer: price, timing, trust, or unanswered doubts.

When to ask

A few days after the campaign ends or the last conversation, and only for those who have already spoken with you.

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The main question

"What influenced your decision the most: price, timing, doubts about the content, or another reason?"

An open question

"What would make you join the next group?" The answers become sales copy.

Thank them

A short message thanking them, without trying to sell immediately.

Use the answers

Adjust the page, payment, or customer service. If many mention the same doubt, it needs to be included in the offer.

Record it in the CRM

Mark the reason in each contact. In the next group, each person receives the right message.

Common mistakes

Long surveys, sending to people who never talked to you, and insisting on selling right after.

Frequently asked questions

How many questions to ask the lead who did not purchase?

One or two. The first can be multiple choice with the most common reasons, and the second open-ended. Almost no one answers long surveys.

The bottleneck is almost never the team. It’s the time until the first response.

VeyloCRM responds to the lead immediately in your own language, organizes each conversation in the CRM, and keeps messages ready for the team — on WhatsApp, Instagram, and Messenger.