The platform's commercial policy defines entire categories of products and conduct that cannot circulate there, regardless of how the message is written. Many companies discover this when their template is rejected for the third time without understanding why.
In this article
There is a list, and it’s broader than it seems
The platform's commercial policy defines entire categories of products and conduct that cannot circulate there, regardless of how the message is written. Many companies discover this when their template is rejected for the third time without understanding why.
The point that causes the most confusion: the restriction is about what is being offered, not the word used. Changing the term in the text doesn’t solve anything when the category is restricted.
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The categories that most commonly affect typical companies
- Health products with therapeutic claims and supplements with result claims.
- Loans, credit, and financial offers with unverifiable conditions.
- Betting and gambling.
- Tobacco, vaporizers, and derivatives.
- Products requiring prescription or minimum age.
- Any promise of guaranteed earnings.
Many of these restrictions vary by country, so it’s worth checking the policy applicable to the market you operate in.
It’s not just the product
Conduct also matters: misleading messages, use of third-party trademarks, aggressive collection, content that misleads about who is speaking, and any attempt to circumvent platform limits. The latter is what leads to the harshest penalties.
The gray area
Aesthetics, weight loss, financial result mentoring, and courses promising transformation live on the borderline. They are usually accepted when the message talks about the service without promising results, and rejected when the promise is the focus of the text.
Repeated rejection is a sign
When a template is rejected multiple times, the solution is not to rewrite it a fourth time with different words. It’s to reassess whether what is being offered fits that category — and if it doesn’t, change the promise, not the synonym.
Where to start
Before creating the campaign, read the commercial policy applicable to your country and check your category. Five minutes of reading can prevent weeks of rejected templates and, at worst, an account restriction.
Frequently Asked Questions
What cannot be promoted via WhatsApp Business?
The commercial policy restricts entire categories, varying by country: health products with therapeutic claims and supplements with result claims, loans and financial offers with unverifiable conditions, betting and gambling, tobacco and vaporizers, products requiring prescription or minimum age, and any promise of guaranteed earnings. Conduct also matters: misleading messages, use of third-party trademarks, aggressive collection, and attempts to circumvent platform limits, which lead to the harshest penalties.
Five minutes reading the policy prevents weeks of rejected templates.
At VeyloCRM you create the template already in the correct category and track the analysis status without needing to access the Meta panel.