Seven well-prepared campaigns are worth more than fifty improvised ones. See how to plan the year on WhatsApp.
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A good campaign starts with the calendar
Mother's Day, Valentine's Day, Father's Day, Children's Day, Black Friday, and Christmas. Whoever decides the campaign the day before sends a generic message, without a ready offer and with an unprepared team. An annual commercial calendar, designed for WhatsApp, organizes everything in advance.
The goal is not to send messages every week. It is to choose the dates that make sense for your business and prepare each one well.
Choose the right dates
List retail dates and those specific to your niche, such as back to school, company anniversary, or launch season. Stick to the ones that sell to your audience.
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Prepare in advance
Offer, message templates, artwork, and team defined weeks before each date.
Approved templates
In the official API, campaign messages outside the window require approved templates. Submit for approval well in advance.
Segment your base
Not every date suits every customer. Use tags to send the right campaign to those interested.
Manage frequency
Too many messages cause blocks and harm the number. Spacing campaigns protects quality.
Team at peak times
Each campaign generates conversation peaks. Plan shifts and ready responses.
Measure each date
Conversations, sales, and blocks per campaign. The following year, repeat what worked.
An example year
March: back to school. May: Mother's Day. June: Valentine's Day. August: Father's Day. October: Children's Day. November: Black Friday. December: Christmas. Seven well-executed campaigns are worth more than fifty improvised ones.
Common mistakes
Deciding the campaign the day before, sending the same offer to the entire base, and forgetting to approve templates on time.
Frequently asked questions
How many WhatsApp campaigns should be done in a year?
It depends on the business, but it is better to choose a few dates that sell to your audience and prepare each one well, without sending too many messages.
The bottleneck is almost never the team. It is the time until the first response.
VeyloCRM responds to the lead immediately in your own language, organizes each conversation in the CRM, and keeps messages ready at the team's fingertips — on WhatsApp, Instagram, and Messenger.