Last updated: 2026-10-12

What are click-to-WhatsApp ads?

Click-to-WhatsApp ads are Meta ads whose button opens a WhatsApp conversation with your business instead of a website.

Why businesses use them

• The lead starts a conversation instead of filling a form.
• The conversation keeps going on the customer's favorite app.
• The business can follow up later in the same chat.

What you need

• A fast first reply — ideally automatic.
• Someone assigned to the lead right away.
• A way to know which ad brought each lead, to compare campaigns by sales.

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