Last updated: 2026-10-12
WhatsApp messaging limits
On the official API, Meta limits how many people a business can start conversations with in a rolling 24-hour period. Limits start lower for new senders and grow with good usage.
How limits behave
- They apply to conversations the business starts with templates, not to replies inside an open window.
- They increase as the business sends quality messages and verifies its business.
- A poor quality rating can hold them back.
Planning broadcasts
Veylo shows how many sends Meta allows in the next 24 hours and caps each broadcast accordingly. Rotating across several numbers spreads the volume. Meta adjusts these rules over time, so check the current details in Meta's documentation.
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