Last updated: 2026-10-12
WhatsApp Business app vs API
Both are official WhatsApp products for businesses, but they solve different problems.
WhatsApp Business app
- Free app installed on a phone.
- Made for one person or a small team sharing devices.
- Basic tools: catalog, labels, quick replies, away messages.
WhatsApp Business Platform (API)
- Accessed through software such as a CRM, not through a phone app.
- Many people can answer the same number at once.
- Approved templates to start conversations and message after 24 hours.
- Automation, integrations and higher volume.
- Meta charges for template messages according to its pricing.
Using both
With coexistence, the same number can run on the app and the API at the same time. Veylo also supports QR Code connections, which link the app's number to the CRM.
Run your WhatsApp sales in one place
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