Last updated: 2026-10-12
WhatsApp quality rating
Meta rates the quality of each official number based on how recipients react to its messages. A low rating can restrict how many conversations the number can start.
What lowers it
- People blocking or reporting your number.
- Messages to people who didn't expect them.
- Repetitive, irrelevant or overly frequent campaigns.
How to protect it
- Message only people who opted in.
- Make it easy to stop receiving messages.
- Segment campaigns and vary content.
- Watch the rating and slow down when it drops.
In Veylo
The channels screen shows each official number's quality as reported by Meta, and broadcasts warn when a number with low quality is selected.
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