Last updated: 2026-10-12

How to measure WhatsApp sales

Without numbers, WhatsApp sales feel busy but you don't know if they're working. These are the metrics worth watching every week.

Core metrics

• New leads in the period (and how many came from ads).
• Conversion rate: sales divided by leads.
• Pipeline value and weighted forecast.
• Won value and average ticket.
• First response time and share answered within 5 minutes.

By person

Veylo's executive dashboard shows leads, won deals, conversion and sold value for the admin and each salesperson, plus response times per owner.

Monthly goals

The Goals module sets targets for revenue, deals, new contacts and conversations, and tracks progress through the month.

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