Last updated: 2026-10-12

How to sell through Instagram Direct

For many brands, Instagram is where the first conversation happens. Treating Direct like a sales channel — with owners, stages and follow-ups — changes the results.

Set up

• A professional Instagram account (Business or Creator) linked to a Facebook Page.
• The Instagram and Messenger module in Veylo.
• Direct conversations arrive in the same inbox as WhatsApp.

Rules to know

The customer always writes first on Instagram, and you can reply up to 24 hours after their last message. There are no templates or broadcasts on Direct, so answer while the window is open and move the conversation forward quickly.

Ads that open Direct

Conversations from ads that open Direct are identified, so you can measure them just like WhatsApp ad leads.

Keep reading