Last updated: 2026-10-12

How to use keyword triggers

Keyword triggers start a specific flow when the customer writes certain words — useful for ads, campaigns and common requests.

How matching works

• Separate keywords with commas.
• Accents and capital letters don't matter.
• Words are recognized in the middle of a sentence.
• When two keywords match, the more specific one wins.

Good uses

• An ad that says “send PRICE” starts a flow with the price list.
• “Second copy” or “invoice” starts a billing flow.
• A campaign code starts a flow specific to that campaign.

Repeat behavior

Keyword flows work for new and existing contacts, and run again every time the person asks — even after reaching the End block of a previous run.

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